Well, it`s me!

About Me

Maya Volf

YouTube & Digital Producer. Chief Marketing Officer (CMO)

Amsterdam, the Netherlands

Telegram | Facebook | Instagram | Linkedin

I am a producer and project owner with over seven years of experience. My main focus is to build teams with optimized processes that are comfortable for people and good for business. I know a lot about online project management tools and how to build remote teams that achieve KPIs. I am passionate about analytics systems and finding technology solutions for a business, like using bots to assist employees or data analysis in identifying strengths and weaknesses of a product. I like when everything is automated and employees are not distracted by a routine from their main tasks.

Experience & Results

Head of Ilya Varlamov`s YouTube Channel

Head of Channel, Digital & Film Producer

2015 - Current

Link

👩‍💻 My role

I was the first person in the team of this YouTube channel and brought it to the form it is in now. I am accountable to the owner for everything related to the channel, from hiring the right people to the quality of videos released, growth of audience, and achieving the required KPIs.

✅ Achievements

Built from scratch an operating system for six departments in Trello and then rebuilt them in Jira
- Decomposed the process into steps with clear inputs and outputs expected from each team;
- Designed a map of business processes;
- Transferred workflow management to Jira software, giving it the highest possible level of automation;
- Made a company wiki in notion with all the useful information and answers to questions;
Automated the recruitment process of the company
- Made questionnaire templates for applicants and a system for evaluating test assignments, which helps quickly select the best candidates from hundreds of applications;
- Invented and managed a system to automatically immerse people in their work
Hired over 50 employees to the team
- Сreated test assignments reviewed applications and conducted interviews
Built an analytical reports system
- Implemented a cross-analytics system
- Hired a growth team and built its work. It means that a special team proposes, tests, and analyzes hypotheses for the growth of KPI metrics. A knowledge base is assembled from the experiments, and successful hypotheses are implemented.
Produced over 1400 videos
Produced over 200 ads
Automated the process of ads production by setting up a special communication system with sales team.

📊 Results

4 million subscribers

12,4 billion impressions

811 million views

1,4 million average view

Over 150 fully satisfied ADs clients

🥇Awards

3 YouTube Silver Creator Award – Awarded to channels that reach or surpass 100,000 subscribers

1 YouTube Gold Creator Award – Awarded to channels that reach or surpass 1,000,000 subscribers.

NeForum Awards 2018 (Russian blogging award) – Third place in the category “Best Interview show”.

TEFI & Life Line Fund award 2021 (Russian Patronage Award) – winners of the nomination “Digital Project”.

Agrofilm 2021 (International Festival of Films) – nominated

Redkollegia (Russian Journalists Award) – 3 nominated, 1 won

ArtDocFest 2021 (Documentary Film Festival) – 2 nominated